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Alvarado Road Show to perform on 50th Anniversary Telethon of Stars Country Star U Announces Details Of Grand Prize Package Alvarado Road Show Make Opry Debut Steve Wariner Confirmed To Appear At Country Star University Seminar Band Of Vandy Docs And Staffers Set To Rock Miller Harris Foundation Golf Tourney Kick-Off Party Miller Harris Foundation Launches Asthma Camp For Kids, Gears Up For Golf Tourney For Music And Asthma Education
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Lysyczyn
launches July 30, 2002 (Nashville, TN) – Jeff Lysyczyn has announced the opening of Tenacious Entertainment, a company specializing in unique public relations and artist management. Flagship clients include Capitol Records comedians Roy D. Mercer and Tim Wilson for publicity, and Wes Cleve and A.J. Clark for career management. Lysyczyn, a nine-year veteran of the music business, most recently worked in artist management, marketing, and public relations at Trifecta Entertainment, where he represented clients including Lee Greenwood, Doug Stone, the Women’s Professional Billiard Association, NWA: Total Nonstop Action wrestling, and many other entertainers. He was a member of the A&R Department at Warner Bros. Nashville prior to joining Trifecta Entertainment. “I don’t build walls,” states Lysyczyn. “If I am working for a client, my goal is to be the missing piece of their career puzzle. I call it publicity for lack of a better term, but what I really do is look at the big picture and work with my clients to make it bigger.” As the name suggests, tenacity is the key to Lysyczyn’s business plan. “We often talk about ‘thinking outside the box,’ but I honestly don’t see a need for the box at all,” adds Lysyczyn. “If there’s a great idea that has the potential to take a client’s career to the next level, I could care less if it falls in the territory of what has traditionally been a function of marketing, management, or any other spoke in an artist’s career wheel. If a client’s fan base is larger, record sales are up, and their value is raised at the box office after I’ve worked with them, I’ve done what they hired me to do. Period.” # # # |
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